The Grocery Manufacturers Association (GMA) recently announced it will change its name and become the Consumer Brands Association (CBA). The organization was founded in 1908 and is planning a major renaming and rebranding effort.

In describing the motivation behind the rebranding effort, a press release issued by GMA says the change, which will go into effect January 2020, "represents the broader interests of a modern CPG company."

See the GMA press release