King Arthur Baking Company
Aug 04, 2020
King Arthur Baking Company is the new name of a very old company - a company that Food Methods highlighted in a blog post earlier this year (https://www.foodmethods.com/blog/archive/king-arthur-flour/). According to the press release (https://www.kingarthurbaking.com/newsroom/2020/07/20/king-arthur-flour-now-king-arthur-baking-company-rebrands-to-celebrate) the oldest flour company in America has rebranded after an 18 month brand research and creative strategy process.
The company has responded quickly to the recent surge in home baking by increasing its education resources (for example, their website now has over 40 baking videos in the "Baking Skills" section of their website) and by launching a new 3-pound bag of flour to shorten the time it takes to get product to consumers.
Their website can be found at https://www.kingarthurbaking.com/.