Start a business. Get funding. Grow fast and at all costs. Burn through cash. Get more funding. Exit. Happy life!

On the website, "Noteworthy - The Journal Blog", Mitch Daugherty explores (and explodes) the myth of startups. In The mythology of startup success has to change, the author (with help from Rick Turoczy) says that the startup myth creates a massive amount of additional stress for founders who — in addition to all of the other stressors — are trying to fit into the prevailing “success” narrative, no matter how flawed it may be.

The post draws from the authors' experience with a number of Oregon entrepreneurship programs and calls attention to the culture of starting food and beverage companies here.